The 5-Minute Guide To Affiliate Marketing
Success
- SPECIAL REPORT -
By Samia Anwar
The story
of the 'superstar affiliate' is one that anyone who has been around the net for
a while will be familiar with. This is the tale of how countless marketers have
managed to start making huge profits by selling a product they didn't even make
– with just a few e-mails and the right product, they were able to generate a
stable passive income that earned them six figures every year. Now they're
standing in front of their yacht/plane/Lamborghini and you could be too!
The problem
is that most of these 'marketing gurus' are trying to sell you something. So
you're right to be a little cynical. Is it all just smoke and mirrors? Or can
you really get that rich from selling
a product as an affiliate?
Well, the
good news is that yes – you certainly can make big bucks from selling affiliate
products. And better yet, you don't have to be some kind of genius to do it
either.
In fact,
all you need is this five-minute guide which condenses all the information in
our comprehensive e-book to help you understand the basics. This is your
blueprint to success. Print it out, follow it and you can have your own yacht
too! Just don't go posting pictures of it online…
How Affiliate Marketing
Works
So how does
affiliate marketing work?
The process
is simple enough. Basically, you become an internet salesman who is paid on
commission for selling products that you can find on the web. Any product with
an affiliate program will let you do this, and then all you need to do is to
set up your own account.
This way,
you'll then be given your own identifier URL. When you encourage someone to
click on this link, they'll be taken to the page where they can buy X product
and a cookie will be used to identify you as the sender. If they then buy that
item, you will have your account credited with the required amount.
There are several ways you can get started with affiliate products. The easier is to
join an affiliate network. These include JVZoo,
ClickBank, and WSO
Pro.
Each of these has its benefits but the best by far is JVZoo
which is cheaper than ClickBank and easier to use while being more flexible
and versatile than WSO Pro. You can always look at all three for products to
push through. This is a great tool because it makes the process of managing
multiple products easy and means you don't have to talk directly to the product
owner. At the same time, these tend to offer the highest commission – often in
the region of around 60%.
The other strategy is to find a site selling a product
online that has its own affiliate
program. This way, you will have the option to sell more items but you will
often get the lower commission. Amazon also has an affiliate program through the
commission here tends to be lower than 5% for most items.
How to Choose Your Product
The key to success when it comes to selling affiliate
products is to know how to pick the hot items to sell.
One very easy way to do this is to look at examples of very
successful affiliate marketers online and to see what they're selling. This
way, you can know for sure that the product at least has the potential for
great success and thus you know that if you aren't making those kinds of sales,
it's only your marketing strategy that can be holding you back.
Another tip is to think about what you're interested in and
what is a good niche for you – especially if you're a blogger or vlogger for
example and you already have your own audience that you can market to.
If you don't already
have a big audience? Then think about routes to market. In other words: who
will buy this and how can you get to them to encourage sales. If you identify a
possible route to market before you even start selling then you will set
yourself up for success.
Look for products as well that have a very clear value
proposition. How does this book, course, or software make life better for the people who buy it? If you
can't answer that question, then you'll have a much harder time trying to sell
it. You also want to look for things that stand out – if you sell something
that everyone else is selling then most people will be desensitized to it
before you even begin.
Creating a Landing Page
The next step is probably to create a landing page.
Of course, if you choose to do your affiliate marketing via
an advertising platform such as AdWords or Facebook Ads, then you won't
actually need a landing page. That said though, with a landing page, you'll be
giving yourself many more options for how you want to sell and you'll be able
to be more persuasive as you do it.
A landing page is a page that is entirely dedicated to
selling a single product – in this case, your affiliate product. Thus all of the
text will be designed to promote that product and there will be no links that take
your readers away from the page. Often these sites are long and narrow which
encourages reading and which makes users scroll down the page. The more your
visitors scroll, the more committed they will feel to your product and they
won't want to leave without making it worth their while.
You should consider using a red color scheme for your landing
page and particularly for the 'Buy Now' or 'Click Here' buttons. This is
effective as the color red increases our heart rate and makes us more likely to
make impulsive decisions.
You can build a landing page relatively easily using
OptimizePress which works with WordPress. This way, you know your landing page
will meet industry standards and will look professional and you save yourself
the time involved in building something from scratch.
You also need to make sure that you get your landing page
text right and that it is effective in encouraging sales.
What's important here is that your text engages the audience
right away so they don't leave and that it effectively sells the emotional
value of your product. Start with a bold sentence, then use questions to get
your audience to reflect on what you're saying, and use a narrative structure to
make your readers more invested in your script. We love listening to stories
and very often we'll read to the end just to find out what happens! At the same
time, you can use this structure to ensure that your readers can
empathize with you and imagine themselves in your shoes.
Use the AIDA structure, which means 'Awareness, Interest,
Desire, Action'. Then, make sure that you really push the 'value proposition'
of your item, which is essentially the thing that makes your item valuable. In
other words, how will this affiliate product make life better for buyers? Will
it make them richer? Stronger? Slimmer? Sexier? Then say that! And really sell
it so they can imagine how good life will be when they click to buy. Finally, seal
the deal by adding scarcity and time pressure to get them to act quickly.
Making Quick Sales
Now, there
are two main strategies you can use to sell your affiliate products online.
One is to
try and make very quick sales by marketing directly to your audience with your
referral links. You can do this for instance by using PPC advertising –
advertising on Facebook or Google with links that take your audience straight
to the page where they can buy the product.
The other
option is to try and play the long game. If you build up an audience and
establish yourself as an authority in your niche, then you will give yourself
an audience that you can sell to much more effectively in the future. This latter
method ultimately gives you the option to make more money but it takes longer
to get results.
How do you
choose which method to use? You don't have to! Just start making sales right
away and then build your audience in the meantime.
As
mentioned, the best way to make these quick sales is with an advertising
campaign using PPC ads. The two big options here are Facebook and Google. On
Facebook, you can create ads that are targeted to specific audience members
based on their age, sex, location, marital status, job description, and even
hobbies. This way, you can very precisely target only people who are likely to
want your product and you will only pay when they click to go to the website.
Google
AdWords works similarly, except your target by choosing a search term
– something that people will look for. This has the benefit of ensuring that
your audience is not just interested in what you're selling, but also probably actively looking for it at that very
moment!
When using
PPC advertising as an affiliate, bear in mind that a good strategy is to
include the actual price right in the title of the advert. This way, people
won't click unless they're at least potentially willing to pay
that amount.
While you will set the exact amount you spend per click and
in total, generally, each click will cost you only a few cents or a couple of
dollars maximum. This means you can have a relatively low conversion rate and
still make big profits!
Content Marketing
Meanwhile, savvy affiliate marketers should also be
working on building their audience and establishing themselves as an authority
in their niche.
You can do this by running a blog and regularly posting content that provides real value.
This is basically like a 'free taster' to effectively show your audience that
you know your stuff. In the future, when you then recommend they buy something,
they will know to listen to you. Make sure that your posts are unique,
comprehensive, and thoroughly researched.
At the same time, you also need to work on promoting that
blog to get people to go there. There are many effective strategies you can use
here. One is SEO – which these days mostly means adding lots of content and
writing around your topic. At the same time, you can look into acquiring guest
posts, which will mean you're published on another blog in exchange for a link
back to your site. You should also post to social media and social bookmarking
sites.
E-Mail Marketing
Finally, you should also look at marketing through e-mail,
both to promote your blog and to promote your products. Add a sign-up form to
your main site and this way you can get people who like your content to listen
to your future messages. Again, if you spend some time building trust this way,
you will eventually find that you can start bringing in big sales by
recommending all manner of affiliate products.
Some Final Words
So there you have it: the basics of affiliate marketing. The
key to success is not only to pick the right product and niche but also to
combine strategies. And don't be afraid to scale up! There's really nothing to
stop you from selling hundreds of products via advertising in the short term
while you build authority on the side. Be creative too: you can actually make
money from a referral link in several ways – how about embedding it into a
free e-book or even a real-world flier or leaflet?
Another big tip that will help you to make more money more
quickly is just to keep working at it. If you want this to be your full-time
job then treat it like one. That
means you should be spending at least several hours a week creating content and
doing marketing. If you're putting in an hour here and there that's just not
enough to make it big. Put in the work now, so you can reap the rewards later!
TOP RECOMMENDED GUIDE:
How To Get Rich Selling Other People’s Products As An Affiliate!
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